Harley-Davidson is not just a motorcycle brand—it’s an enduring symbol of American craftsmanship, freedom, and individuality. Founded in 1903 in Milwaukee by William S. Harley and Arthur Davidson, the company revolutionized the motorcycle industry with designs that combined durability and performance. Over the years, Harley-Davidson bikes became synonymous with innovation, helping to transform motorcycling from a niche hobby into a cultural phenomenon. During World War II, the brand’s role in supplying motorcycles to the U.S. military further solidified its place in American history.
Owning a Harley-Davidson today is like owning a tangible piece of that rich history. The iconic rumble of a Harley is instantly recognizable and evokes a sense of nostalgia and pride. Every model, from the vintage Knucklehead to today’s cutting-edge machines, carries the weight of over a century of engineering excellence. But beyond the mechanics, Harley-Davidson motorcycles are embedded in the American ethos—they symbolize the open road, the pursuit of adventure, and the freedom to carve your own path.
The cultural impact of Harley-Davidson took off in the mid-20th century, as the brand became a favorite among riders seeking to rebel against the ordinary. Movies like “Easy Rider” elevated the Harley to a symbol of counterculture and personal expression. The motorcycle soon became more than just a means of transportation; it became a statement of independence, non-conformity, and American spirit. Today, Harley-Davidson still holds a unique place in pop culture, representing a timeless way of life.
For riders, owning a Harley is about joining this legacy. It’s a connection to the past and a commitment to the brand’s values of freedom, craftsmanship, and innovation. Whether cruising down a local highway or embarking on a cross-country journey, Harley-Davidson riders are part of a tradition stretching back over 120 years—representing the heart of American motorcycling.
Purchasing your first motorcycle is an exciting milestone, but it can also feel overwhelming if you’re unsure where to start. With so many options, it’s crucial to understand what factors to consider before choosing. At Rod’s Cycles in Pasadena, CA, we specialize in pre-owned Harley-Davidson motorcycles, providing expert guidance to help you find the perfect ride. Here’s what you need to know when buying your first motorcycle.
Jump to:
1. Choosing the right type of motorcycle
2. Consider the cost of ownership
3. Understand engine size and power
4. Maintenance and upkeep
5. Shop local to get the best deal
Have a bike you’re interested in? Set up an appointment online to visit our showroom. Our staff is ready to help you find the perfect motorcycle.